Let’s Win the

Retail Shelf

Why Work With Us

When you partner with us, you gain a dedicated Kroger-focused brokerage that personally manages data analytics, partners on sales strategy, completes Kroger item setup/item maintenance and customer service. Handling tens of thousands of item setups annually, we treat your business with the same care and precision as if it were our own. Our success is built on over 30 years of generational knowledge passed down to every employee, giving us an unparalleled understanding of the Kroger ecosystem.

While our main focus is on Kroger, we have an interconnected web of brokers across the country who have expertise with other major retailers.

With strategic offices in Cincinnati, OH, and Portland, OR, we provide coast-to-coast coverage to seamlessly handle all sides of the General Merchandise business. Having successfully represented some of the retailer’s largest GM brands, we possess the deep expertise, localized geographic presence, and retail relationships needed to navigate the environment and scale your brand.

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Day-to-Day Support

  • Ensures category managers, buyers, and ASPs can reach us instantly throughout the business day.

  • Pull and analyze retail data to make strategic planogram (POG) recommendations based on competitive shops and market trends.

  • Handle all data entry on the required Kroger forms.

  • Ensure samples are tagged, verify UPCs, and deliver items to the Kroger model store or Conference Center for live modular builds.

  • Provide active assistance with the CCO administrative process whenever requested.

  • Supply detailed data and strategy support to clients preparing for JBP sessions.

  • Collaborate directly with the customer's GDSN contact for timely new item syncing, completing necessary top-offs, and submitting items for final Kroger approval.

  • Compile thorough reports detailing share shifts, distribution changes, and POG layouts immediately once planograms are published.

  • Partner with your customer service team to feed critical shipping data, backorder cuts, and recovery dates directly to replenishment buyers. Extensions are requested to eliminate late fees and act as your communication bridge to Kroger.

  • Assist account managers in preparing sales plans and vetting upcoming promotional opportunities.

  • Complete and submit accurate AIF forms and required promotional paperwork, including all MAPS submissions.

  • Input promotional contracts, track them through processing, and calculate the exact funding cost for each event.

  • Manage Kroger Precision Marketing (KPM) programs, General Pool digital coupons, and e-commerce-only offers.

  • Communicate upcoming promotions to replenishment buyers early so they can secure proper inventory levels.

  • Track ad performance and accurately evaluate the return on investment for your brand's promotions.

  • Audit Kroger and Fred Meyer locations to verify shelf tags, promotional pricing, and display placement, providing photo Proof of Performance.

  • Utilize Market6 and Stratum to track your brand and the competition, translating data into actionable category insights.

  • Provide regular Inventory and Out of Stock (OOS) reports to protect your on-shelf availability.

  • Manage product images and optimized content for Kroger Pick-up and Delivery platforms.

  • Manage a comprehensive database of item specs, including segments, costs, mode retails, price groups, and store counts.

  • Review deduction claims to verify their legitimacy and safeguard your revenue.

  • Provide a seamless flow of information to meet all Kroger deadlines without interruption during client personnel changes.

Our General Merchandise and HBC Specialties

  • Home & Housewares

    Providing full-service brokerage, strategic placement, and category representation for kitchen gadgets, cookware, small appliances, tabletop, hardware, and home organization.

  • Seasonal & Outdoor Living

    Providing full-service brokerage, strategic placement, and category representation for patio furniture, lawn and garden, holiday decor, and Spring/Summer peak programs.

  • Apparel & Soft Goods

    Providing full-service brokerage, strategic placement, and category representation for family footwear, apparel, accessories, and seasonal soft lines.

  • Stationery, Entertainment & Toys

    Providing full-service brokerage, strategic placement, and category representation for school and office, toys, games, electronics, and checkout lane impulse items.

  • Health and Beauty Care

    Providing full-service brokerage, strategic placement, and category representation for cosmetics, hair care, first aid, and specialty soap.

  • Licensed Sports and Sporting Goods

    Providing full-service brokerage, strategic placement, and category representation for coolers, camping, and sports novelty.

Strategic Bi-Coastal Presence


With offices strategically located in West Chester, OH (Cincinnati) and Portland, OR, we provide complete, coast-to-coast coverage of the entire Kroger network. Our Cincinnati team directly manages Health and Beauty Care (HBC), while our Portland office—situated near the Fred Meyer Main Corporate Office—expertly handles the General Merchandise buying sector.

This dual-hub presence gives our vendors an unmatched competitive edge. Because we are strategically located, we can personally deliver product samples at a moment's notice to capture immediate buyer attention. We often host the reviews in our own office, ensuring your brand gets the dedicated and personal focus it deserves.

Ready to Chat?

Book a quick call and let’s discuss the best way to move forward—no pressure, just friendly advice.

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