Frequently Asked Questions

    • Maintain a fully staffed local office: Ensures category managers, buyers, and ASPs can reach us instantly throughout the business day.

    • Prepare for Category Reviews and New Item Introductions: Pull and analyze data, making planogram (POG) recommendations based on competitive shops and market trends.

    • Complete Pre-POG paperwork: Handle all data entry on the required Kroger forms.

    • Manage product samples: Ensure samples are tagged, verify UPCs, and deliver items to the Kroger model store or Conference Center for live modular builds.

    • Support Collaborative Category Optimization (CCO): Actively assist with the CCO process whenever requested.

    • Guide Joint Business Planning: Provide data and strategy support to clients preparing for JBP sessions.

    • Sync data via GDSN: Collaborate with the customer’s GDSN contact for timely new item syncing, completing necessary top-offs and submitting items for Kroger approval.

    • Deliver post-planogram reports: Once POGs are published, compile reports detailing share shifts, distribution changes, and POG layouts.

    • Streamline logistics and customer service: Partner with your customer service team to feed shipping data, backorder cuts, and recovery dates to replenishment buyers. Request extensions to eliminate late fees and act as your direct communication bridge to Kroger.

    • Develop Period Sales Plans: Assist account managers in preparing sales plans and vetting upcoming promotional opportunities.

    • Execute promotional paperwork: Complete and submit accurate AIF forms and required promotional paperwork, including MAPS submissions.

    • Manage Tradepoint contracts: Input promotional contracts, track them through processing, and calculate the exact funding cost for each event.

    • Drive digital marketing initiatives: Manage Kroger Precision Marketing (KPM) programs, General Pool digital coupons, and e-commerce-only offers.

    • Coordinate replenishment: Communicate upcoming promotions to replenishment buyers early so they can secure proper inventory levels.

    • Provide post-promotional analysis: Track ad performance and evaluate the return on investment for your promotions.

    • Conduct weekly retail checks: Audit Kroger and Fred Meyer locations to verify shelf tags, promotional pricing, and display placement, providing photo Proof of Performance.

    • Generate weekly POS reports: Utilize Market6 and Stratum to track your brand and the competition, translating data into actionable category insights.

    • Track inventory metrics: Provide regular Inventory and Out of Stock (OOS) reports to protect your on-shelf availability.

    • Facilitate e-commerce growth: Manage product images and optimized content for Kroger Pick-up and Delivery platforms.

    • Maintain the Master Item List: Manage a comprehensive database of item specs, including segments, costs, mode retails, price groups, and store counts.

    • Audit deduction claims: Review deduction claims to verify their legitimacy and safeguard your revenue.

    • Ensure business continuity: Provide a seamless flow of information to meet all Kroger deadlines without interruption during client personnel changes.

  • Getting started is simple. Reach out through our contact form and schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • What sets us apart is our combination of deep heritage, proven scale, and localized execution. Our foundation is built on over 30 years of institutional knowledge and an established track record of scaling massive brands within the Kroger network. We don’t just offer advice; we leverage deeply rooted industry relationships to open doors that others cannot. Backed by a highly equipped team and a strategic bi-coastal presence in Cincinnati and Portland, we possess the local infrastructure to handle every side of your business seamlessly.

  • You can reach us anytime via our contact page or email at customerservice@sigsalesgroup.com. We aim to respond quickly—usually within one business day.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.

  • We offer flexible pricing based on service(s) required. After an initial conversation, we’ll provide all necessary information on this topic.